Marketers as real estate enablers March 06, 2017

Marketers as real estate enablers

By: Theresa S. Samaniego - @inquirerdotnetPhilippine Daily Inquirer / 12:00 AM March 04, 2017

1Premiere Land Marketing Co. (1PLMC) president Augustine Cayabyab Jr.

They reach out to customers, bridge the gap, convince their clients, and help clinch that sweet deal.

This, in a nutshell, is what marketers do and thus, their importance in the sale of any product, service, or project cannot be overstated. After all, they are the ones who arm the buyers with the necessary information and, at the same time, convince them to put their hard earned savings in this investment.

“Marketing for me is all about reaching out and touching base with the intended market. I believe it’s necessary for every developer to have strong marketing teams as they are the ones who help spread the good news to buyers and the ones who help get an accurate pulse of the market,” said 1Premiere Land Marketing Co. president Augustine Cayabyab Jr..

“A good marketer knows that to be successful in this field, it is no longer enough that you just call or e-mail your target market. Rather, you need to touch base with them and meet with them personally so that you can better discuss their concerns,” he said in an interview.

1PLMC is one of the exclusive marketing arms of Sta. Lucia Land Inc. and Sta. Lucia Realty and Development Inc. It is focused on selling residential, commercial, and resort-type horizontal and vertical developments across the country.

1PLMC has long committed to serve the needs of a growing market, by presenting to them an array of affordable and quality residential and commercial units within an accessible and healthy environment.

Bright future

According to Cayabyab, they expect a bright future ahead in the local real estate industry.

“As the exclusive marketing arm of the Sta. Lucia Group, we make it a point to continuously bring the news to the market on what the company has been doing to ensure the sustained interest of the market,” he said.

“We are here to provide our clients with whatever they need and at the same time to ensure that all the initiatives being undertaken by Sta. Lucia are properly relayed to the buyers,” Cayabyab explained.

He added: “As an effective and responsible marketer we try as much as we can to attend and pay attention to the needs and demands of both parties. Simply put, marketers are not mere sellers or order takers but rather we are the ones that help monitor the progress of a certain transaction until both parties’ expectations are met.”

Cayabyab stressed that as an effective marketer, they make sure that they are able to touch base with both clients and the developer. Marketing, he added, is all about ensuring total satisfaction from both sides.

“We believe in the value of interaction and proper service as it would help connect the buyers to the developers and vice versa. Through our efforts, buyers are able to gather enough accurate data about a certain project and developers on the other hand get the crucial feedback that they need to make their projects a favored choice,” Cayabyab said.

1PLMC is focused on selling residential, commercial, and resort-type horizontal and vertical developments across the country.

Tips for successful sale

Cayabyab believes that there are a number of ways to ensure a successful sale. A good marketer, however, must know and remember what works with his or her clients, and avoid the usual pitfalls as well.

Here are three basic things that, according to Cayabyab, every marketer should remember in order to become successful in this highly competitive field.

Know your market

Marketers must do their own research in order to know fully well what their target market wants. In this way, marketers will be able to offer the right projects that will match the requirements and lifestyle of their buyers.

It’s also better if marketers deal with their clients directly. This will somehow give customers an assurance that whatever happens, there will always be someone to attend to their needs and concerns.

Remain competitive and innovative

With a number of developers now present in the market, marketers must quickly reach out to their intended buyers. Competition is healthy, especially in marketing, as it helps encourage everyone to be always on their toes.

Meanwhile, innovation is key to remain on top of the game. One can’t simply rest on his or her laurels, and instead find unique ways and approaches to sell the projects and keep up with changing demands.

Remain focused and loyal to your brand

There may be a lot of temptations and offers. But it would be wise for marketers to remain loyal and focus on selling only one brand.

Offering too many products may turn off buyers and cause unnecessary confusion.

For one to effectively market their product, brand loyalty and mastery are crucial. In real estate, the saying that you can’t serve two masters at the same time is also highly applicable.